Episode 29

Deciphering Intentions with The Smart IT Podcast Workspace Construct

Published on: 30th July, 2024

In this episode of the The Smart IT podcast, I welcomed Katherine R. Dollar back to the show. The conversation explored the Smart IT Workspace Construct and its application in facilitating conversations about IT and technology across different audiences. We discussed Katherine's book "Deciphering Intentions" and its role in helping CMOs and VP of Sales to improve their buyers experience in navigating the crowded technology marketplace. The use of both to support a robust set of conversations on the top issues for IT and the use of technology for users is discussed. The conversation emphasized the importance of storytelling and context in effective communication and marketing to improve on both the seller and buyer experience.

Key Takeaways:

  • The Smart IT Workspace Construct is a way to take technical and non-technical people inside of IT and make the conversation more accessible to different audiences.
  • The book "Deciphering Intentions" provides an engaging and entertaining way to discuss complex topics like cybersecurity and technology.
  • Effective marketing involves using storytelling and context to put technology and services in real-life scenarios.
  • CMOs and VP of Sales can benefit from creative and innovative approaches to marketing that capture the attention of potential customers.
  • CIOs and CISOs can benefit from an improved seller-buyer experience.

#decipheringintentions #cmo #cio #ciso #vpofsales #storytelling #context #marketing #technology #smartit

Show Notes:

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About the Podcast

The Smart IT Podcast
Where IT explores what's next...
The Smart IT Podcast, where IT professionals can assemble and hear from each other, industry leaders, thought leaders, and those in adjacent fields to collaborate and learn from each other and explore what’s next for IT.

The Smart IT Podcast explores what’s next for IT as it continues to find ways to get the important things done for our organizations.
Preparing for the next decade, we need to think differently about how we approach our work to continue to thrive into the future.

Smart IT is an approach, conceptual framework, and development model to getting the important things done by transforming the way traditional IT thinks, works, and leads. It supports the disruption of the status quo, simplifies the complex, reduces uncertainty, and improves risk mitigation.

There has never been more pressure to deliver for our organizations; but I know IT is up to the challenge.

That will require IT to lead by working smarter. Let’s do it together.

About your host

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William Reed

I am an advisor of technology for business use, have seen the possibilities, the challenges, the constraints, and the risks. I have seen firsthand the technical debt, silos, broken communication, despair of IT, and business frustrations. And, I have seen the possibilities, the hopes, and the opportunities while working in the trenches of IT.

As someone that has analyzed, designed, built, and supported technology infrastructure for many businesses over the years, and followed the technology trends and cyber threats, I see the opportunities for our organizations and for the professionals of IT as a fulfilling and thriving career.

I believe we have been blessed with great opportunities to continue to improve ourselves and organizations. If it’s possible, there is no reason enterprise IT cannot reach new heights and help our businesses thrive in age of disruption, complexity, and risk.

I have a passion is bringing a fresh perspective to the challenges in front of IT and help inspire a team to tackle and win. And to help individuals and organizations make better decisions to improve outcomes and experiences.

I advise on matters of technology use for organizational benefits. He has over 20 years’ experience in the Information Technology field. He has worked for multiple technology value added resellers, representing the major vendors and technologies in the industry. He has consulted across the major industries, including banking, health care, retail, oil & gas, education, government, finance, and legal.