Episode 29

Deciphering Intentions with The Smart IT Podcast Workspace Construct

Published on: 30th July, 2024

In this episode of the The Smart IT podcast, I welcomed Katherine R. Dollar back to the show. The conversation explored the Smart IT Workspace Construct and its application in facilitating conversations about IT and technology across different audiences. We discussed Katherine's book "Deciphering Intentions" and its role in helping CMOs and VP of Sales to improve their buyers experience in navigating the crowded technology marketplace. The use of both to support a robust set of conversations on the top issues for IT and the use of technology for users is discussed. The conversation emphasized the importance of storytelling and context in effective communication and marketing to improve on both the seller and buyer experience.

Key Takeaways:

  • The Smart IT Workspace Construct is a way to take technical and non-technical people inside of IT and make the conversation more accessible to different audiences.
  • The book "Deciphering Intentions" provides an engaging and entertaining way to discuss complex topics like cybersecurity and technology.
  • Effective marketing involves using storytelling and context to put technology and services in real-life scenarios.
  • CMOs and VP of Sales can benefit from creative and innovative approaches to marketing that capture the attention of potential customers.
  • CIOs and CISOs can benefit from an improved seller-buyer experience.

#decipheringintentions #cmo #cio #ciso #vpofsales #storytelling #context #marketing #technology #smartit

Show Notes:

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for The Smart IT Podcast

About the Podcast

The Smart IT Podcast
Where IT explores what's next...
The Smart IT Podcast, where IT professionals can assemble and hear from each other, industry leaders, thought leaders, and those in adjacent fields to collaborate and learn from each other and explore what’s next for IT.

The Smart IT Podcast explores what’s next for IT as it continues to find ways to get the important things done for our organizations.
Preparing for the next decade, we need to think differently about how we approach our work to continue to thrive into the future.

Smart IT is an approach, conceptual framework, and development model to getting the important things done by transforming the way traditional IT thinks, works, and leads. It supports the disruption of the status quo, simplifies the complex, reduces uncertainty, and improves risk mitigation.

There has never been more pressure to deliver for our organizations; but I know IT is up to the challenge.

That will require IT to lead by working smarter. Let’s do it together.

About your host

Profile picture for William D. Reed

William D. Reed

As someone who has spent decades bridging the gap between those who build solutions and the people who need them,I’ve seen firsthand why so many great ideas fail—not because they aren’t innovative, but because they never truly reach or work for the people they were meant to help.

Today, through my work at Willway Labs and my Frontline Innovation framework, I help enterprise leaders, product teams, and innovators dismantle real human problems at the frontline—where solutions are actually experienced, adopted, and trusted.
Because innovation isn’t complete when you launch… it’s complete when it works in someone’s life.

What I do is help organizations close that gap—so their ideas don’t just exist…they deliver real value.