Episode 49
The Journey from Copywriting to Strategic Narrative
Published on:
21st October, 2025
About the Podcast
The Smart IT Podcast
Where IT explores what's next...
The Smart IT Podcast, where IT professionals can assemble and hear from each other, industry leaders, thought leaders, and those in adjacent fields to collaborate and learn from each other and explore what’s next for IT.
The Smart IT Podcast explores what’s next for IT as it continues to find ways to get the important things done for our organizations.
Preparing for the next decade, we need to think differently about how we approach our work to continue to thrive into the future.
Smart IT is an approach, conceptual framework, and development model to getting the important things done by transforming the way traditional IT thinks, works, and leads. It supports the disruption of the status quo, simplifies the complex, reduces uncertainty, and improves risk mitigation.
There has never been more pressure to deliver for our organizations; but I know IT is up to the challenge.
That will require IT to lead by working smarter. Let’s do it together.
The Smart IT Podcast explores what’s next for IT as it continues to find ways to get the important things done for our organizations.
Preparing for the next decade, we need to think differently about how we approach our work to continue to thrive into the future.
Smart IT is an approach, conceptual framework, and development model to getting the important things done by transforming the way traditional IT thinks, works, and leads. It supports the disruption of the status quo, simplifies the complex, reduces uncertainty, and improves risk mitigation.
There has never been more pressure to deliver for our organizations; but I know IT is up to the challenge.
That will require IT to lead by working smarter. Let’s do it together.
About your host
William D. Reed
As someone who has spent decades bridging the gap between those who build solutions and the people who need them,I’ve seen firsthand why so many great ideas fail—not because they aren’t innovative, but because they never truly reach or work for the people they were meant to help.
Today, through my work at Willway Labs and my Frontline Innovation framework, I help enterprise leaders, product teams, and innovators dismantle real human problems at the frontline—where solutions are actually experienced, adopted, and trusted.
Because innovation isn’t complete when you launch… it’s complete when it works in someone’s life.
What I do is help organizations close that gap—so their ideas don’t just exist…they deliver real value.
Today, through my work at Willway Labs and my Frontline Innovation framework, I help enterprise leaders, product teams, and innovators dismantle real human problems at the frontline—where solutions are actually experienced, adopted, and trusted.
Because innovation isn’t complete when you launch… it’s complete when it works in someone’s life.
What I do is help organizations close that gap—so their ideas don’t just exist…they deliver real value.